top of page

Diageo - Johnnie Walker - Elusive Umami

Johnnie Walker
Collaboration - Bompas & Parr
Project - Elusive Umami
Location - UK
Sector - Events / Brand Activation
Role - Concept development, 2D & 3D

image.png

Due to the success of the Paris event, the client asked us to propose a scaled down version for their Flagship store on Princess Street.

The concept was driven with an understanding of how it could be affordably executed within the clients budget.

Knowledge of materials, detailing and finishing was incredibly important for this project to make sure we were able to maximise the available budget and still achieve an impressive and immersive experience.

bottom of page